The industry’s only whole blood automation system, Reveos, combines the many steps of blood processing into a single platform, amplifying both throughput and quality. To reflect this breakthrough, we leaned way into the product name and declared a revolution. Stunning photo illustration makes the product the hero, and a signature color strategy leverages Terumo green. The global campaign launched at the end of 2022, with an omnichannel campaign that included everything from digital marketing and social to product animations, video, and sales collateral.