Jimmy Hansen Design

Jimmy Hansen DesignJimmy Hansen Design
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Jimmy specializes in multidisciplinary brand identity design and is currently working as an Associate Design Director at Pivot Design—Chicago.

 

 

 

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A refreshed, balanced, and optimized monogram logo for our awesome client, Sterling Bay. Really excited about this one because Sterling Bay kicks ass in the real estate game and is making some groundbreaking moves here in Chicago. Their orange color, “spark,” was also enhanced. Scroll right to see before and after. Designed under direction of Liz Kanter, Brock Haldeman, and Brett Tabolt of Pivot Design.

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I created banners for the #shclitzpark gates at the Brewhaus carshow to incorporate the new branding throughout the show.

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Evoke: A Porsche training center that’s also a place for community, fellowship and brotherhood rooted in Christianity. Basically a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the motorsport side of the retreat.

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Temporary landing page for Evoke.

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Initial wordmark design and brand tagline for a friend’s concrete construction company.

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Beer can labels for Hailstorm Brewing Company in Tinley Park, IL. These are a couple of their flagship beers that were on tap when they opened in 2014. 🍻

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Vertical business card design for an unused identity we pitched back in the day. Still love this minimal and contemporary aesthetic.

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Porsche graphics for Evoke. Anyone who knows me knows I love anything automotive related—so this project is definitely a favorite!

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The Evolve Biologics logo, created while at Pivot Design under creative direction of Britta Hernalsteen, Brock Haldeman, and Brett Tabolt.

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Branding for a local ice cream shop in Palos Park, IL.

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How could you not enroll in this culinary arts program after being handed this kickass die-cut brochure?

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Missing this ole’ gal right about now!

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More of that sexy stationery from the McNally Landscaping rebrand project I did back in school. Good times!

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I love anything automotive related. Here’s an unused truck I drew for a buddy’s concrete construction business. We later decided this wasn’t the best option for him, but it’s still cute!

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Unused logo concepts for a housing development in Lombard, IL. Developed under creative direction of Britta Hernalsteen and Brock Haldeman of Pivot Design.

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Linear CSE monogram meant to represent partnership, logistics, and accessibility.

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Website design concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

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An unused identity for a building in downtown Chicago. The diagonal void is representative of a light beam—seeing as the building is know for its massive open floor plates and 2 center atriums that allow for floods of light in any space.

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Option 2 for Araiza Corporation. Stay tuned for the final logo decision!

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Monogram for Brewhaus car show in Milwaukee Wisconsin. Inspired by MKE’s rich beer brewing industry and German heritage.

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(Branded) safety first, people!

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Blind emboss and gold foil business card concept for the rebrand of SAE, the largest fraternity in the U.S. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Brand identity for my friend Joe over at Formwork Clothing. They specialize in the finest, most durable, most comfortable formal workwear for the hospitality industry.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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An unused direction for Bridge Development Partners. A perfect monogram with active negative space and a few supporting stationery elements. Designed under creative direction of Brock Haldeman and Britta Hernalsteen of Pivot Design.

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Another ID concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. Magazine ad concepts were presented to show the brand in working context. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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Stationery system from our friends at SAE.

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An identity for Evolve Biologics—a new kind of biologics company with proprietary plasma protein extraction technology. They bring critical plasma proteins to the people who need it most. Designed under the direction of Brock Haldeman, Brett Tabolt, Britta Hernalsteen, and Matt Herlihy of Pivot Design, Chicago.

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Two as one. —

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Here’s an identity for a nonprofit equine therapy ranch for my friends in Cedar Grove, WI. The horse motif is a reference to structure, strength, and trust—something the therapy recipients very much need. If you’re interested in getting involved, please visit their website! Link in bio.

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Unused identity direction for the World Dairy Expo. — Under creative direction of Brad Nellis @distillerymadison

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A contender in the initial presentation to the client, this direction weighs heavily on the French flag and French heritage through early-century inspired typography. This flexible identity features an icon logo for smaller applications featuring only the E from the word mark and flag ribbon. In the end, the client went with a different direction. Developed under creative direction of Brock Haldeman, Brett Tabolt, and Heather Kintner of Pivot Design, Chicago.

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Working on an identity for an electrical company and I became obsessed with drawing the perfect lightning bolt. Structural angles are at 22.5° and overall ratio is 2:1.

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Who doesn’t like copper!? Here’s another unused ID for that same building at 175 in Chicago. For this concept I focused solely on the architectural structure that makes the 2 distinct building atriums possible. From there I added a bonus numerical set also based on the grid. These numbers could be used for floor signage, room numbers, stationery, etc. Ultra thin and ultra sophisticated. Created under creative direction of Brock Haldeman and Heather Kintner of Pivot Design, Chicago.

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An unused identity concept for Escoffier School of Culinary Arts. Created while at Pivot Design Chicago, under the direction of Brock Haldeman and Heather Kintner. We decided any reference to hair in the culinary world wouldn’t cut it, but I enjoy to overall aesthetic.

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More of that “just for fun” project I mentioned last week. There’s a local favorite ice cream parlor in Palos Park, IL that’s been there since 1937. Current branding is...not good. So I took a stab at would I would create for the business.

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Hey what else says swag more than square business cards with copper edges?

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Secondary logo for Hailstorm Brewing Company of Tinley Park, IL. Swipe right to see the full logo.

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Another year of Brewhaus, a Milwaukee-based car and motorcycle show I established the identity for. Shoutout to @ls_mr_tony for coordinating the production of all materials and the @lsapproved guys for allowing me to do my thing from a graphic design standpoint. Excited to get to work on next year’s look!

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I was tasked with designing every touch point, inside and out! Motto, Menswear & Accessories.

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SAE rebrand included an all-new website. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Full and abbreviated logo for Evoke, a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the Motorsport side of the retreat.

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An advertisement concept for a culinary arts school we developed a while back. Still love this identity! Swipe to see a bit more.

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Diecut business cards for Evoke, featuring a high-gloss spot varnish on the back side.

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The shopping bag! Ohh how important the shopping bag is, ha! We had to stand apart from all the other Third St. shop’s bags so that Motto stood out. The small copper crush eyelet is the perfect touch 👌🏼

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Coined the “Araiza Delta”, Option 3 for a friend’s concrete construction business resembles an abstract letter ‘A’ and alludes to the inter-workings of partnership.

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Icon set for Evolve Biologics brand our team created at Pivot Design. Swipe right!

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Yay for ice cream! I’ve decided to take small local business and rebrand them on my own....yes just for fun. Keeps my creative juices fresh and flowing. More to come on this!

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Here’s how the lightning bolt came to fruition. An unused identity concept for a friend’s electrical contracting business—M3 Electric. They’re comprised of 3 IBEW electricians, whom all have first names beginning with “M.” The bolt serves not only as an abstract 3, but also as a mathematical exponent representing the 3 founders. For color, electric blue seemed fitting.
© Jimmy Hansen Design
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