Jimmy Hansen Design

Focused on multidisciplinary brand identity design, Jimmy currently creates as an Associate Creative Director at Pivot Design, Chicago.

Another year of Brewhaus, a Milwaukee-based car an

Another year of Brewhaus, a Milwaukee-based car and motorcycle show I established the identity for. Shoutout to @ls_mr_tony for coordinating the production of all materials and the @lsapproved guys for allowing me to do my thing from a graphic design standpoint. Excited to get to work on next year’s look!

A refreshed, balanced, and optimized monogram logo

Website design concept for a real estate developme

Website design concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

Brand identity I designed for a great friend’s m

Porsche graphics for Evoke. Anyone who knows me kn

Porsche graphics for Evoke. Anyone who knows me knows I love anything automotive related—so this project is definitely a favorite!

Final direction chosen for a friend’s concrete c

Final direction chosen for a friend’s concrete construction company. The modular and linear “A” form is a representation of the concrete construction process, whether it’s form building or piecing together heavy blocks of solid concrete. The icon also faces towards the future at a 3/4 angle, allowing a positive expression. Pairing includes a solid word mark.

The gentlemen over at Sigma Alpha Epsilon enlisted

The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

A recent unused mark.

A recent unused mark.

Temporary landing page for Evoke.

Temporary landing page for Evoke.

Diecut business cards for Evoke, featuring a high-

Diecut business cards for Evoke, featuring a high-gloss spot varnish on the back side.

Another just for fun project. Hailstorm Brewing in

Evoke: A Porsche training center that’s also a p

Evoke: A Porsche training center that’s also a place for community, fellowship and brotherhood rooted in Christianity. Basically a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the motorsport side of the retreat.

Beer can labels for Hailstorm Brewing Company in T

Beer can labels for Hailstorm Brewing Company in Tinley Park, IL. These are a couple of their flagship beers that were on tap when they opened in 2014. 🍻

Here’s a recent numbergram I designed as the log

The gentlemen over at Sigma Alpha Epsilon enlisted

The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

Another ID concept for a real estate development i

Another ID concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

I was tasked with designing every touch point, ins

I was tasked with designing every touch point, inside and out! Motto, Menswear & Accessories.

Following up on C&S Enterprises with a minimal sta

Following up on C&S Enterprises with a minimal stationery design.

Secondary logo for Hailstorm Brewing Company of Ti

The Evolve Biologics logo, created while at Pivot

Yay for ice cream! I’ve decided to take small lo

Yay for ice cream! I’ve decided to take small local business and rebrand them on my own....yes just for fun. Keeps my creative juices fresh and flowing. More to come on this!

Identity design work for a car and motorcycle show

Identity design work for a car and motorcycle show in Milwaukee, WI. Inspired by the beer brewing industry and industrial influences of the city, this identity holds similar qualities. The show happens July 21st this year. I’ll be there in my vintage VW Bug. See you there!

Hey what else says swag more than square business

Hey what else says swag more than square business cards with copper edges?

The logo and a few brand icons I designed for a lo

Branding for a local ice cream shop in Palos Park,

Branding for a local ice cream shop in Palos Park, IL.

Option 2 for Araiza Corporation. Stay tuned for th

More of that sexy stationery from the McNally Land

More of that sexy stationery from the McNally Landscaping rebrand project I did back in school. Good times!

Full and abbreviated logo for Evoke, a high-end Ch

An advertisement concept for a culinary arts schoo

An advertisement concept for a culinary arts school we developed a while back. Still love this identity! Swipe to see a bit more.

2019 poster series for the guys over @lsapproved a

2019 poster series for the guys over @lsapproved and their amazing car and motorcycle show #brewhaus in Milwaukee each year.

An unused identity for Arrive—a luxury travel co

An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

(Branded) safety first, people!

(Branded) safety first, people!

I created banners for the #shclitzpark gates at th

I created banners for the #shclitzpark gates at the Brewhaus carshow to incorporate the new branding throughout the show.

An unused direction for Bridge Development Partner

An unused direction for Bridge Development Partners. A perfect monogram with active negative space and a few supporting stationery elements. Designed under creative direction of Brock Haldeman and Britta Hernalsteen of Pivot Design.

It’s about that time of year! Planning for Brewh

An identity for Evolve Biologics—a new kind of b

An identity for Evolve Biologics—a new kind of biologics company with proprietary plasma protein extraction technology. They bring critical plasma proteins to the people who need it most. Designed under the direction of Brock Haldeman, Brett Tabolt, Britta Hernalsteen, and Matt Herlihy of Pivot Design, Chicago.

Coined the “Araiza Delta”, Option 3 for a frie

Coined the “Araiza Delta”, Option 3 for a friend’s concrete construction business resembles an abstract letter ‘A’ and alludes to the inter-workings of partnership.

An elegant word mark and identity for a fine art s

An elegant word mark and identity for a fine art storage startup in Chicago. Designed under the creative direction of Maggie Traidman and Brock Haldeman of Pivot Design, Chicago.

SAE rebrand included an all-new website. Completed

SAE rebrand included an all-new website. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

More of that “just for fun” project I mentione

More of that “just for fun” project I mentioned last week. There’s a local favorite ice cream parlor in Palos Park, IL that’s been there since 1937. Current branding is...not good. So I took a stab at would I would create for the business.

An unused identity concept for Escoffier School of

An unused identity concept for Escoffier School of Culinary Arts. Created while at Pivot Design Chicago, under the direction of Brock Haldeman and Heather Kintner. We decided any reference to hair in the culinary world wouldn’t cut it, but I enjoy to overall aesthetic.

Who doesn’t like copper!? Here’s another unuse

Who doesn’t like copper!? Here’s another unused ID for that same building at 175 in Chicago. For this concept I focused solely on the architectural structure that makes the 2 distinct building atriums possible. From there I added a bonus numerical set also based on the grid. These numbers could be used for floor signage, room numbers, stationery, etc. Ultra thin and ultra sophisticated. Created under creative direction of Brock Haldeman and Heather Kintner of Pivot Design, Chicago.

Another logo study for a recent real estate brandi

Primary, secondary, and tertiary logos for my frie

Primary, secondary, and tertiary logos for my friend @lindsayklix and her hand-made pottery business! Grit and grime are all part of the process.
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Linear CSE monogram meant to represent partnership

Linear CSE monogram meant to represent partnership, logistics, and accessibility.

The shopping bag! Ohh how important the shopping b

The shopping bag! Ohh how important the shopping bag is, ha! We had to stand apart from all the other Third St. shop’s bags so that Motto stood out. The small copper crush eyelet is the perfect touch 👌🏼

An unused identity for Arrive—a luxury travel co

An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

How could you not enroll in this culinary arts pro

How could you not enroll in this culinary arts program after being handed this kickass die-cut brochure?

Unused identity direction for the World Dairy Expo

Unused identity direction for the World Dairy Expo.
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Under creative direction of Brad Nellis @distillerymadison

Brand identity for my friend Joe over at Formwork

Two as one. —