Jimmy Hansen Design

Multidisciplinary brand identity design—currently creating as an Associate Design Director at Pivot Design, Chicago.

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2019 poster series for the guys over @lsapproved and their amazing car and motorcycle show #brewhaus in Milwaukee each year.

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More of that sexy stationery from the McNally Landscaping rebrand project I did back in school. Good times!

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Linear CSE monogram meant to represent partnership, logistics, and accessibility.

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An unused direction for Bridge Development Partners. A perfect monogram with active negative space and a few supporting stationery elements. Designed under creative direction of Brock Haldeman and Britta Hernalsteen of Pivot Design.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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Diecut business cards for Evoke, featuring a high-gloss spot varnish on the back side.

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I created banners for the #shclitzpark gates at the Brewhaus carshow to incorporate the new branding throughout the show.

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An elegant word mark and identity for a fine art storage startup in Chicago. Designed under the creative direction of Maggie Traidman and Brock Haldeman of Pivot Design, Chicago.

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The shopping bag! Ohh how important the shopping bag is, ha! We had to stand apart from all the other Third St. shop’s bags so that Motto stood out. The small copper crush eyelet is the perfect touch 👌🏼

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Missing this ole’ gal right about now!

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Identity design work for a car and motorcycle show in Milwaukee, WI. Inspired by the beer brewing industry and industrial influences of the city, this identity holds similar qualities. The show happens July 21st this year. I’ll be there in my vintage VW Bug. See you there!

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Monogram for Plush Horse Ice Cream Parlor, Palos Park, IL.

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How could you not enroll in this culinary arts program after being handed this kickass die-cut brochure?

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An unused identity concept for Escoffier School of Culinary Arts. Created while at Pivot Design Chicago, under the direction of Brock Haldeman and Heather Kintner. We decided any reference to hair in the culinary world wouldn’t cut it, but I enjoy to overall aesthetic.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. The business cards were designed to have a personal and conversational feel. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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Here’s how the lightning bolt came to fruition. An unused identity concept for a friend’s electrical contracting business—M3 Electric. They’re comprised of 3 IBEW electricians, whom all have first names beginning with “M.” The bolt serves not only as an abstract 3, but also as a mathematical exponent representing the 3 founders. For color, electric blue seemed fitting.

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Sneak peak of something I’ve been working on.

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Unused identity direction for the World Dairy Expo.
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Under creative direction of Brad Nellis @distillerymadison

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Primary, secondary, and tertiary logos for my friend @lindsayklix and her hand-made pottery business! Grit and grime are all part of the process.
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Working on an identity for an electrical company and I became obsessed with drawing the perfect lightning bolt. Structural angles are at 22.5° and overall ratio is 2:1.

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Yay for ice cream! I’ve decided to take small local business and rebrand them on my own....yes just for fun. Keeps my creative juices fresh and flowing. More to come on this!

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An advertisement concept for a culinary arts school we developed a while back. Still love this identity! Swipe to see a bit more.

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An identity for Evolve Biologics—a new kind of biologics company with proprietary plasma protein extraction technology. They bring critical plasma proteins to the people who need it most. Designed under the direction of Brock Haldeman, Brett Tabolt, Britta Hernalsteen, and Matt Herlihy of Pivot Design, Chicago.

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Beer can labels for Hailstorm Brewing Company in Tinley Park, IL. These are a couple of their flagship beers that were on tap when they opened in 2014. 🍻

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An unused identity for a building in downtown Chicago. The diagonal void is representative of a light beam—seeing as the building is know for its massive open floor plates and 2 center atriums that allow for floods of light in any space.

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Who doesn’t like copper!? Here’s another unused ID for that same building at 175 in Chicago. For this concept I focused solely on the architectural structure that makes the 2 distinct building atriums possible. From there I added a bonus numerical set also based on the grid. These numbers could be used for floor signage, room numbers, stationery, etc. Ultra thin and ultra sophisticated. Created under creative direction of Brock Haldeman and Heather Kintner of Pivot Design, Chicago.

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Following up on C&S Enterprises with a minimal stationery design.

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Another year of Brewhaus, a Milwaukee-based car and motorcycle show I established the identity for. Shoutout to @ls_mr_tony for coordinating the production of all materials and the @lsapproved guys for allowing me to do my thing from a graphic design standpoint. Excited to get to work on next year’s look!

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Temporary landing page for Evoke.

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More of that “just for fun” project I mentioned last week. There’s a local favorite ice cream parlor in Palos Park, IL that’s been there since 1937. Current branding is...not good. So I took a stab at would I would create for the business.

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An unused student project for my good family friends over at McNally Landscaping. Worked 7 hard and long summers with this company—I retained the work ethic.

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Evoke: A Porsche training center that’s also a place for community, fellowship and brotherhood rooted in Christianity. Basically a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the motorsport side of the retreat.

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Final direction chosen for a friend’s concrete construction company. The modular and linear “A” form is a representation of the concrete construction process, whether it’s form building or piecing together heavy blocks of solid concrete. The icon also faces towards the future at a 3/4 angle, allowing a positive expression. Pairing includes a solid word mark.

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Coined the “Araiza Delta”, Option 3 for a friend’s concrete construction business resembles an abstract letter ‘A’ and alludes to the inter-workings of partnership.

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The business cards feature different mottos to help peak ones interest and hopefully inspire.

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Stationery system from our friends at SAE.

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I love anything automotive related. Here’s an unused truck I drew for a buddy’s concrete construction business. We later decided this wasn’t the best option for him, but it’s still cute!

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