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Jimmy Hansen Design

Jimmy Hansen DesignJimmy Hansen Design
  • SAE
  • Motto
  • Evolve Biologics
  • Brewhaus
  • Taylor Spring
  • M3 Electric
  • McNally Landscaping
  • Password Protected

Multidisciplinary brand identity design—currently creating as an Associate Design Director at Pivot Design, Chicago.

 

 

 

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An identity for Evolve Biologics—a new kind of biologics company with proprietary plasma protein extraction technology. They bring critical plasma proteins to the people who need it most. Designed under the direction of Brock Haldeman, Brett Tabolt, Britta Hernalsteen, and Matt Herlihy of Pivot Design, Chicago.

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Who doesn’t like copper!? Here’s another unused ID for that same building at 175 in Chicago. For this concept I focused solely on the architectural structure that makes the 2 distinct building atriums possible. From there I added a bonus numerical set also based on the grid. These numbers could be used for floor signage, room numbers, stationery, etc. Ultra thin and ultra sophisticated. Created under creative direction of Brock Haldeman and Heather Kintner of Pivot Design, Chicago.

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Monogram for Brewhaus car show in Milwaukee Wisconsin. Inspired by MKE’s rich beer brewing industry and German heritage.

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How could you not enroll in this culinary arts program after being handed this kickass die-cut brochure?

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I was tasked with designing every touch point, inside and out! Motto, Menswear & Accessories.

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An unused student project for my good family friends over at McNally Landscaping. Worked 7 hard and long summers with this company—I retained the work ethic.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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Remember that electrical company I was doing an identity for? Well here’s the other option I showed! It also uses the crisp and bright blue, but incorporates the thunder bolt within the M. We’ve moved forward with this direction and the website is up and running. Glad I could help another friend!

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Missing this ole’ gal right about now!

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More of that sexy stationery from the McNally Landscaping rebrand project I did back in school. Good times!

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Evoke: A Porsche training center that’s also a place for community, fellowship and brotherhood rooted in Christianity. Basically a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the motorsport side of the retreat.

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Initial wordmark design and brand tagline for a friend’s concrete construction company.

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More ice cream please! Branding for a local ice cream shop in Palos Park, IL.

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A logo redraw for a non-profit memorial fund started by a friend of mine, in the name of his brother who passed in 2008. He was a union laborer. These guys raise money and offer it as a scholarship to one lucky high school student entering the skilled trades. I was inspired by typical union seal designs. The flame and star represents this man’s spirit—ignited by a passion for doing good. You'll notice the aspirational tagline: "Operate honestly. Succeed intentionally." A mantra meant to boost the morale of the scholarship recipients and set them in an honest path moving forward—working with conviction and working for a purpose.

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Identity design work for a car and motorcycle show in Milwaukee, WI. Inspired by the beer brewing industry and industrial influences of the city, this identity holds similar qualities. The show happens July 21st this year. I’ll be there in my vintage VW Bug. See you there!

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It’s about that time of year! Planning for Brewhaus 2019. Here’s the monogram logo die cut from steel. We used these as awards for a select few attendees with the best-of-show cars.

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Following up on C&S Enterprises with a minimal stationery design.

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A contender in the initial presentation to the client, this direction weighs heavily on the French flag and French heritage through early-century inspired typography. This flexible identity features an icon logo for smaller applications featuring only the E from the word mark and flag ribbon. In the end, the client went with a different direction. Developed under creative direction of Brock Haldeman, Brett Tabolt, and Heather Kintner of Pivot Design, Chicago.

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Linear CSE monogram meant to represent partnership, logistics, and accessibility.

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Unused identity direction for the World Dairy Expo. — Under creative direction of Brad Nellis @distillerymadison

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Two as one. —

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Website design concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

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Coined the “Araiza Delta”, Option 3 for a friend’s concrete construction business resembles an abstract letter ‘A’ and alludes to the inter-workings of partnership.

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Working on an identity for an electrical company and I became obsessed with drawing the perfect lightning bolt. Structural angles are at 22.5° and overall ratio is 2:1.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. The business cards were designed to have a personal and conversational feel. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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An unused identity concept for Escoffier School of Culinary Arts. Created while at Pivot Design Chicago, under the direction of Brock Haldeman and Heather Kintner. We decided any reference to hair in the culinary world wouldn’t cut it, but I enjoy to overall aesthetic.

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Here’s how the lightning bolt came to fruition. An unused identity concept for a friend’s electrical contracting business—M3 Electric. They’re comprised of 3 IBEW electricians, whom all have first names beginning with “M.” The bolt serves not only as an abstract 3, but also as a mathematical exponent representing the 3 founders. For color, electric blue seemed fitting.

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Why is designing for yourself so difficult? Here’s my new monogram. Minimal. Stable. Enduring.

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Here’s an identity for a nonprofit equine therapy ranch for my friends in Cedar Grove, WI. The horse motif is a reference to structure, strength, and trust—something the therapy recipients very much need. If you’re interested in getting involved, please visit their website! Link in bio.

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2019 poster series for the guys over @lsapproved and their amazing car and motorcycle show #brewhaus in Milwaukee each year.

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Unused logo concepts for a housing development in Lombard, IL. Developed under creative direction of Britta Hernalsteen and Brock Haldeman of Pivot Design.

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More of that “just for fun” project I mentioned last week. There’s a local favorite ice cream parlor in Palos Park, IL that’s been there since 1937. Current branding is...not good. So I took a stab at would I would create for the business.

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Logo and stationery bits for a local landscaping company I worked for throughout high school and college.

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An unused identity for a building in downtown Chicago. The diagonal void is representative of a light beam—seeing as the building is know for its massive open floor plates and 2 center atriums that allow for floods of light in any space.

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Here’s a recent numbergram I designed as the logo for a new building going up in Fulton Market, Chicago—320 N Sangamon. • • • • • #logo #graphicdesign #branding

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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An advertisement concept for a culinary arts school we developed a while back. Still love this identity! Swipe to see a bit more.

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A recent unused mark.

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Option 2 for Araiza Corporation. Stay tuned for the final logo decision!

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The business cards feature different mottos to help peak ones interest and hopefully inspire.

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Secondary logo for Hailstorm Brewing Company of Tinley Park, IL. Swipe right to see the full logo.

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Primary, secondary, and tertiary logos for my friend @lindsayklix and her hand-made pottery business! Grit and grime are all part of the process. —

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Another year of Brewhaus, a Milwaukee-based car and motorcycle show I established the identity for. Shoutout to @ls_mr_tony for coordinating the production of all materials and the @lsapproved guys for allowing me to do my thing from a graphic design standpoint. Excited to get to work on next year’s look!

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Brand identity I designed for a great friend’s menswear shop in Geneva, IL. See more by visiting the link in my bio!

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Beer can labels for Hailstorm Brewing Company in Tinley Park, IL. These are a couple of their flagship beers that were on tap when they opened in 2014. 🍻

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The Evolve Biologics logo, created while at Pivot Design under creative direction of Britta Hernalsteen, Brock Haldeman, and Brett Tabolt.

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Blind emboss and gold foil business card concept for the rebrand of SAE, the largest fraternity in the U.S. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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Vertical business card design for an unused identity we pitched back in the day. Still love this minimal and contemporary aesthetic.

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Temporary landing page for Evoke.

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.
© Jimmy Hansen Design
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