Jimmy Hansen Design

Focused on multidisciplinary brand identity design, Jimmy currently creates as an Associate Creative Director at Pivot Design, Chicago.

Missing this ole’ gal right about now!

Missing this ole’ gal right about now!

The gentlemen over at Sigma Alpha Epsilon enlisted

The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

Monogram for Plush Horse Ice Cream Parlor, Palos P

Monogram for Plush Horse Ice Cream Parlor, Palos Park, IL.

It’s about that time of year! Planning for Brewh

Initial wordmark design and brand tagline for a fr

Branding for a local ice cream shop in Palos Park,

Branding for a local ice cream shop in Palos Park, IL.

Brand identity I designed for a great friend’s m

Full and abbreviated logo for Evoke, a high-end Ch

Temporary landing page for Evoke.

Temporary landing page for Evoke.

The gentlemen over at Sigma Alpha Epsilon enlisted

The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

An unused identity for Arrive—a luxury travel co

An unused identity for Arrive—a luxury travel consultancy based in Chicago. Notice the subtle cursor, persuading the user to input a desired destination. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter. Where to?

An unused student project for my good family frien

An unused student project for my good family friends over at McNally Landscaping. Worked 7 hard and long summers with this company—I retained the work ethic.

Porsche graphics for Evoke. Anyone who knows me kn

Porsche graphics for Evoke. Anyone who knows me knows I love anything automotive related—so this project is definitely a favorite!

Why is designing for yourself so difficult? Here’s my new monogram. Minimal. Stable. Enduring.

(Branded) safety first, people!

(Branded) safety first, people!

An unused identity for a building in downtown Chic

An unused identity for a building in downtown Chicago. The diagonal void is representative of a light beam—seeing as the building is know for its massive open floor plates and 2 center atriums that allow for floods of light in any space.

The shopping bag! Ohh how important the shopping b

The shopping bag! Ohh how important the shopping bag is, ha! We had to stand apart from all the other Third St. shop’s bags so that Motto stood out. The small copper crush eyelet is the perfect touch 👌🏼

A contender in the initial presentation to the cli

An unused identity concept for Escoffier School of

An unused identity concept for Escoffier School of Culinary Arts. Created while at Pivot Design Chicago, under the direction of Brock Haldeman and Heather Kintner. We decided any reference to hair in the culinary world wouldn’t cut it, but I enjoy to overall aesthetic.

2019 poster series for the guys over @lsapproved a

2019 poster series for the guys over @lsapproved and their amazing car and motorcycle show #brewhaus in Milwaukee each year.

Identity design work for a car and motorcycle show

Identity design work for a car and motorcycle show in Milwaukee, WI. Inspired by the beer brewing industry and industrial influences of the city, this identity holds similar qualities. The show happens July 21st this year. I’ll be there in my vintage VW Bug. See you there!

Evoke: A Porsche training center that’s also a p

Evoke: A Porsche training center that’s also a place for community, fellowship and brotherhood rooted in Christianity. Basically a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the motorsport side of the retreat.

The gentlemen over at Sigma Alpha Epsilon enlisted

The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

Another just for fun project. Hailstorm Brewing in

Unused identity direction for the World Dairy Expo

Unused identity direction for the World Dairy Expo.
—
Under creative direction of Brad Nellis @distillerymadison

The Evolve Biologics logo, created while at Pivot

Stationery system from our friends at SAE.

Stationery system from our friends at SAE.

A refreshed, balanced, and optimized monogram logo

Unused logo concepts for a housing development in

Remember that electrical company I was doing an id

Remember that electrical company I was doing an identity for? Well here’s the other option I showed! It also uses the crisp and bright blue, but incorporates the thunder bolt within the M. We’ve moved forward with this direction and the website is up and running. Glad I could help another friend!

An unused identity for Arrive—a luxury travel co

An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

Vertical business card design for an unused identi

Vertical business card design for an unused identity we pitched back in the day. Still love this minimal and contemporary aesthetic.

An advertisement concept for a culinary arts schoo

An advertisement concept for a culinary arts school we developed a while back. Still love this identity! Swipe to see a bit more.

Logo and stationery bits for a local landscaping c

Sneak peak of something I’ve been working on.

Sneak peak of something I’ve been working on.

Blind emboss and gold foil business card concept f

Blind emboss and gold foil business card concept for the rebrand of SAE, the largest fraternity in the U.S. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

An unused direction for Bridge Development Partner

An unused direction for Bridge Development Partners. A perfect monogram with active negative space and a few supporting stationery elements. Designed under creative direction of Brock Haldeman and Britta Hernalsteen of Pivot Design.

An elegant word mark and identity for a fine art s

An elegant word mark and identity for a fine art storage startup in Chicago. Designed under the creative direction of Maggie Traidman and Brock Haldeman of Pivot Design, Chicago.

More of that “just for fun” project I mentione

More of that “just for fun” project I mentioned last week. There’s a local favorite ice cream parlor in Palos Park, IL that’s been there since 1937. Current branding is...not good. So I took a stab at would I would create for the business.

Working on an identity for an electrical company a

Working on an identity for an electrical company and I became obsessed with drawing the perfect lightning bolt. Structural angles are at 22.5° and overall ratio is 2:1.

Beer can labels for Hailstorm Brewing Company in T

Beer can labels for Hailstorm Brewing Company in Tinley Park, IL. These are a couple of their flagship beers that were on tap when they opened in 2014. 🍻

The gentlemen over at Sigma Alpha Epsilon enlisted

The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

Coined the “Araiza Delta”, Option 3 for a frie

Coined the “Araiza Delta”, Option 3 for a friend’s concrete construction business resembles an abstract letter ‘A’ and alludes to the inter-workings of partnership.

Two as one. —

A recent unused mark.

A recent unused mark.

Website design concept for a real estate developme

Website design concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

Final direction chosen for a friend’s concrete c

Final direction chosen for a friend’s concrete construction company. The modular and linear “A” form is a representation of the concrete construction process, whether it’s form building or piecing together heavy blocks of solid concrete. The icon also faces towards the future at a 3/4 angle, allowing a positive expression. Pairing includes a solid word mark.

Hey what else says swag more than square business

Hey what else says swag more than square business cards with copper edges?

The business cards feature different mottos to hel

The business cards feature different mottos to help peak ones interest and hopefully inspire.

I was tasked with designing every touch point, ins

I was tasked with designing every touch point, inside and out! Motto, Menswear & Accessories.

Yay for ice cream! I’ve decided to take small lo

Yay for ice cream! I’ve decided to take small local business and rebrand them on my own....yes just for fun. Keeps my creative juices fresh and flowing. More to come on this!