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Jimmy Hansen Design

Jimmy Hansen DesignJimmy Hansen Design
  • SAE
  • Motto
  • Evolve Biologics
  • Brewhaus
  • Taylor Spring
  • M3 Electric
  • McNally Landscaping
  • Password Protected

Multidisciplinary brand identity design—currently creating as an Associate Design Director at Pivot Design, Chicago.

 

 

 

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Yay for ice cream! I’ve decided to take small local business and rebrand them on my own....yes just for fun. Keeps my creative juices fresh and flowing. More to come on this!

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An identity for Evolve Biologics—a new kind of biologics company with proprietary plasma protein extraction technology. They bring critical plasma proteins to the people who need it most. Designed under the direction of Brock Haldeman, Brett Tabolt, Britta Hernalsteen, and Matt Herlihy of Pivot Design, Chicago.

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Full and abbreviated logo for Evoke, a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the Motorsport side of the retreat.

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Hey what else says swag more than square business cards with copper edges?

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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The gentlemen over at Sigma Alpha Epsilon enlisted our team at Pivot Design to do a complete rebrand. With such an incredibly rich history, we focused on a strong single element in their coat of arms: the Phoenix. A symbol of rebirth, a symbol of rising above—a much needed message for their organization. Completed along side Daniel Andrews and under direction of Brock Haldeman, Brett Tabolt, and Liz Kanter of Pivot Design.

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More of that sexy stationery from the McNally Landscaping rebrand project I did back in school. Good times!

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Vertical business card design for an unused identity we pitched back in the day. Still love this minimal and contemporary aesthetic.

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A refreshed, balanced, and optimized monogram logo for our awesome client, Sterling Bay. Really excited about this one because Sterling Bay kicks ass in the real estate game and is making some groundbreaking moves here in Chicago. Their orange color, “spark,” was also enhanced. Scroll right to see before and after. Designed under direction of Liz Kanter, Brock Haldeman, and Brett Tabolt of Pivot Design.

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How could you not enroll in this culinary arts program after being handed this kickass die-cut brochure?

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Working on an identity for an electrical company and I became obsessed with drawing the perfect lightning bolt. Structural angles are at 22.5° and overall ratio is 2:1.

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Linear CSE monogram meant to represent partnership, logistics, and accessibility.

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An unused identity for a building in downtown Chicago. The diagonal void is representative of a light beam—seeing as the building is know for its massive open floor plates and 2 center atriums that allow for floods of light in any space.

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Brand identity for my friend Joe over at Formwork Clothing. They specialize in the finest, most durable, most comfortable formal workwear for the hospitality industry.

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Diecut business cards for Evoke, featuring a high-gloss spot varnish on the back side.

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Final direction chosen for a friend’s concrete construction company. The modular and linear “A” form is a representation of the concrete construction process, whether it’s form building or piecing together heavy blocks of solid concrete. The icon also faces towards the future at a 3/4 angle, allowing a positive expression. Pairing includes a solid word mark.

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The Evolve Biologics logo, created while at Pivot Design under creative direction of Britta Hernalsteen, Brock Haldeman, and Brett Tabolt.

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(Branded) safety first, people!

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Another ID concept for a real estate development in Fulton Market, Chicago. This idea was inspired by traditional Bauhaus principles and the general energy of the Fulton Market neighborhood. Designed under creative direction of Brock Haldeman, Jay Byrnes, and Brett Tabolt of Pivot Design.

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An unused student project for my good family friends over at McNally Landscaping. Worked 7 hard and long summers with this company—I retained the work ethic.

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A contender in the initial presentation to the client, this direction weighs heavily on the French flag and French heritage through early-century inspired typography. This flexible identity features an icon logo for smaller applications featuring only the E from the word mark and flag ribbon. In the end, the client went with a different direction. Developed under creative direction of Brock Haldeman, Brett Tabolt, and Heather Kintner of Pivot Design, Chicago.

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Primary, secondary, and tertiary logos for my friend @lindsayklix and her hand-made pottery business! Grit and grime are all part of the process. —

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Icon set for Evolve Biologics brand our team created at Pivot Design. Swipe right!

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It’s about that time of year! Planning for Brewhaus 2019. Here’s the monogram logo die cut from steel. We used these as awards for a select few attendees with the best-of-show cars.

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I was tasked with designing every touch point, inside and out! Motto, Menswear & Accessories.

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Another logo study for a recent real estate branding project. The custom ligature denotes a subtle hint to connectivity and partnership.

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An unused direction for Bridge Development Partners. A perfect monogram with active negative space and a few supporting stationery elements. Designed under creative direction of Brock Haldeman and Britta Hernalsteen of Pivot Design.

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Following up on C&S Enterprises with a minimal stationery design.

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. The business cards were designed to have a personal and conversational feel. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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Here’s an identity for a nonprofit equine therapy ranch for my friends in Cedar Grove, WI. The horse motif is a reference to structure, strength, and trust—something the therapy recipients very much need. If you’re interested in getting involved, please visit their website! Link in bio.

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Unused identity direction for the World Dairy Expo. — Under creative direction of Brad Nellis @distillerymadison

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Identity design work for a car and motorcycle show in Milwaukee, WI. Inspired by the beer brewing industry and industrial influences of the city, this identity holds similar qualities. The show happens July 21st this year. I’ll be there in my vintage VW Bug. See you there!

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An unused identity concept for Escoffier School of Culinary Arts. Created while at Pivot Design Chicago, under the direction of Brock Haldeman and Heather Kintner. We decided any reference to hair in the culinary world wouldn’t cut it, but I enjoy to overall aesthetic.

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A recent unused mark.

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Here’s how the lightning bolt came to fruition. An unused identity concept for a friend’s electrical contracting business—M3 Electric. They’re comprised of 3 IBEW electricians, whom all have first names beginning with “M.” The bolt serves not only as an abstract 3, but also as a mathematical exponent representing the 3 founders. For color, electric blue seemed fitting.

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Monogram for Brewhaus car show in Milwaukee Wisconsin. Inspired by MKE’s rich beer brewing industry and German heritage.

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Remember that electrical company I was doing an identity for? Well here’s the other option I showed! It also uses the crisp and bright blue, but incorporates the thunder bolt within the M. We’ve moved forward with this direction and the website is up and running. Glad I could help another friend!

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An unused identity for Arrive—a luxury travel consultancy based in Chicago. Developed alongside Danielle Andrews and Katharine Cikanic at Pivot design, under creative direction of Pivot Design President & Executive Creative Director, Liz Kanter.

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More of that “just for fun” project I mentioned last week. There’s a local favorite ice cream parlor in Palos Park, IL that’s been there since 1937. Current branding is...not good. So I took a stab at would I would create for the business.

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Another year of Brewhaus, a Milwaukee-based car and motorcycle show I established the identity for. Shoutout to @ls_mr_tony for coordinating the production of all materials and the @lsapproved guys for allowing me to do my thing from a graphic design standpoint. Excited to get to work on next year’s look!

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Option 2 for Araiza Corporation. Stay tuned for the final logo decision!

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Missing this ole’ gal right about now!

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Why is designing for yourself so difficult? Here’s my new monogram. Minimal. Stable. Enduring.

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Unused logo concepts for a housing development in Lombard, IL. Developed under creative direction of Britta Hernalsteen and Brock Haldeman of Pivot Design.

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An elegant word mark and identity for a fine art storage startup in Chicago. Designed under the creative direction of Maggie Traidman and Brock Haldeman of Pivot Design, Chicago.

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Beer can labels for Hailstorm Brewing Company in Tinley Park, IL. These are a couple of their flagship beers that were on tap when they opened in 2014. 🍻

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Blind emboss and gold foil gentlemen handbook concept for SAE.

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Evoke: A Porsche training center that’s also a place for community, fellowship and brotherhood rooted in Christianity. Basically a high-end Christian retreat center disguised as a racing school. The ‘O’ in the center balances positive and negative space to double as a cross. Italicized letterforms are inspired by the motorsport side of the retreat.

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Sneak peak of something I’ve been working on.

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The business cards feature different mottos to help peak ones interest and hopefully inspire.

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Coined the “Araiza Delta”, Option 3 for a friend’s concrete construction business resembles an abstract letter ‘A’ and alludes to the inter-workings of partnership.

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Initial wordmark design and brand tagline for a friend’s concrete construction company.
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