Flexbumin Product Awareness Campaign
Flexbumin is a specialized pouch container used to store and administer human albumin—a protein found in our blood. Working with the existing commercial brand, we helped the sales team at Takeda activate this product by creating a campaign around its benefits.
More to come on this project.
Everything from web design to print—our team designed and developed the entire campaign and closely navigated the medical legal review process for each piece.
An interactive sample kit was developed for sales reps to leave at offices across the country. This showcased Flexbumin’s performance as well as built awareness around it.
Takeda also needed an explainer video for nurses on how to use their proprietary Y-connector. We developed the script and coordinated the shoot, partnering with Bowie Productions.
This project was a collaborative effort completed at Pivot Design.