Was I ever a member of a frat? No. But could the team and I at Pivot Design rebrand one? Yes.
Sigma Alpha Epsilon is the largest fraternal organization in the country and was in need of an evolution—something to retain their reputation as an aspirational and modern leader in the frat space. As one of the oldest fraternities ever, SAE offers a transformative network of brotherhood to young men across the country. So when the CEO approached us we jumped at the opportunity to give their brand a complete overhaul—everything verbal to visual.
This project was completed at Pivot Design, under creative direction of Liz Kanter, Brock Haldeman, and Brett Tabolt—alongside my fellow colleagues Danielle Andrews, Kate Karas, Doug Brand, Kevin Flowers, and Alexa Wanglien.