What started as a Volkswagen/Audi carshow by the Milwaukee-based car club, Lower Standards, Brewhaus is now a good ole’ midwestern gathering of all car and motorcycle enthusiasts.
As a friend of the Lower Standards car club, I was brought in to help give the show a visual identity that would provide a cohesive aesthetic for years to come—from social media to print. I too am an automotive enthusiast and it seemed only natural to combine my passion for cars with my skillset in design.
The show is hosted at the historic Schlitz Park in Milwaukee Wisconsin. The identity and design elements resemble that of MKE's deep German heritage and draws inspiration from the rich beer brewing industry as well.
My 1959 VW Beetle project was included in the show and added to the already immense air-cooled VW group of cars.